Udentify: Camera-based Visitor Analytics for Retailers

Solutions

Gathers data on each visitor's interests by tracking her throughout the store. Then it creates a heat map of her route and visualizes all the generated data on the Udentify dashboard.

STORE SPACE OPTIMIZATION

Aims to boost square meter efficiency and range depth by analyzing area density - sales correlation and offering proper optimizations.

PRICING AND CAMPAIGN EFFICIENCY

Determines changing sales figures and store density for a campaign. Then visualizes hourly and daily data to help store managers know about their actions instantaneously and take full control over their decisions.

DYNAMIC STAFF MANAGEMENT

Allows customer-based staff positioning with a real-time notification system. System aids store managers make quick decisions towards reaching right staff allocation and prevent sale loss.

SKU RANGE MANAGEMENT

Offers various data on square meter-sales-density comparison in order to achieve the optimum SKU that will maximize square meter productivity thus making easier to establish the right product, right store, right range combination.

STOCK OPTIMIZATION

Informs managers about area densities and sales correlation to help them figure out popular store areas and optimize their stocks to prevent sale loss.

CHECK-OUT LINE ANALYSIS

By analyzing waiting times and check-out densities, store managers are instantly informed in case of a crowd intensity which facilitates instant staff allocation.

Departmental Contributions

Marketing

Marketing specialists can measure banner and redirection effectiveness within the store and optimize their positions.

They can also examine whether out-of-store marketing activities are turning into real-time increases.

Product Management

Product managers can use square meter, sales and density data of each category to find the optimal SKU that will lead to the correct performance in the store specific.

Thanks to attraction measurement they can find out most effective areas in each store and decide rental space prices.

Human Resources

Managers can get insights on staff performance by examining crowd intensities and conversion rates of each category.

By using instant notification system, they can allocate their staff efficiently and avoid sale loss due to neglect.

Management

Managers can analyze store performances by loooking to categorical attractions, sales performances, employee performances and effects of strategic novelties and find out how they can lower costs and boost revenues.