RetailRetail Technologies

How Can Retailers Optimize Their Stores By Using Heat Map?

Detecting and analyzing the shopper flow through the store is the most important measure to a brick and mortar retailer. The heat map is a game-changing solution to maximizing your store layout and revenues. Owing to heat map solutions, you can design your store, decide on the best product mix, determine the dead endpoints in the store and allocate your staff efficiently.

Contrary to popular belief, the heat map is not as expensive as it sounds. You don’t need to make a huge investment on the heat map. There are software-based solutions that collect data from cameras. The data that is collected is transformed into a visual map that shows the hot and cold areas in the store layout by using algorithms. That visualization helps you to see the whole journey of the customer in the store.

Heat map technology is also simple to use. Here are the smartest ways for the retailers to use heat maps to drive in-store conversions:

  1. Measures interest in specific areas:

Heat map enables retailers to know about the time that is spent in a specific area and interest in the products within a department to be able to improve customer experience by giving the insights to determine the best marketing strategies and store design.

  1. A/B testing:

Heat maps can be used for A/B testing between stores and departments. Changes can be implemented quickly by using maps.

  1. Determining the product locations on store paths

Heat map visualizes the customer journey. Retailers can determine the right product locations by analyzing the customer path and the correlations between different product areas.

  1. Staff Allocation:

By using heat maps you can know about the rush hours in your store and allocate your staff efficiently. So, you don’t lose any of the customers due to the lack of employee interest.

Adapting the changes in retail would be neither expensive nor complicated. Retailers who want to take part in the game need to follow up with the trends and take action immediately.

Did you check our business intelligence solution with Heat Mapping Analysis? You can start using Udentify that analyzes the costumers’ behaviors at the brick and mortar shops. Udentify provides local conversion rate, head counting, heat maps and order analysis. Thanks to the image processing technology, it can follow the customers anonymously with which it gives meaning to the data that is gathered from the tracking by converting them to statistical models. It enables company managers to take data-oriented decisions by its management interface.


About author

Ayse Basak Incekas works as a Business Development Associate for Udentify the Camera-based real-time physical store productivity measurement platform that can help retailers find the right shelf share and store location for the products, avoid unnecessary staff and rental costs, make the right planning for new products and have the opportunity to quickly identify and solve in-store problems.
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