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How the leading denim brand improved their daily operations leveraging the analytics?
About
Mavi Jeans. Mavi is a Turkish brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia, and Australia.
Problem
Mavi had static working hours for staff. It was increasing employee costs and causing customer neglect in rush hours.
Improving Staff Optimization
Having knowledge of the rush hours and the most visited regions in the store led to efficient staff allocation. During the rush hours, the customer needs and preferences are observed to improve the shifting plans. Thus, the main aim is not to lose any customers due to a lack of employee interest.
Mavi realized the value of the knowledge of these key metrics and as well as customer journeys.
The effect of all of these provided Mavi Jeans, a significant future plan change which leads the company to step-up 1 project store to 3 project stores at first sight. For the second round those will be up to 10 new stores.
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