Customer expectations are increasing rapidly day by day. Retail stores need to develop an effective customer retention strategy to continue their existence in a competitive environment. In-store experience play a huge role to attract the customer in the stores. Retailers should identify the most efficient ways to build and maintain a loyal relationship with their customers.
The effect of the customer experience in store on purchasing behaviour is too significant to ignore.
While increasing the in-store customer experience, measurement of that is an issue to be taken into consideration and trying to make it more efficient. For the store to compete in the best way, sales must be increased. To increase sales, it is necessary to improve the experience of the customer in the store.
In-Store Experience Benefits
With the help of technology like heat mapping technology, analytics-based solutions; new tools are provided for the retailers to enhance customer experience and gain loyal customers. Retail analytics help stores to understand their customers’ shopping behaviour and the ways to retain valued customers. Retail analytics provide substantial analytical data about stores. Three benefits that retail analytics provide to retailer can be listed:
- Marketing Management
- Staff Management
- Checkout Line Optimization
Customer behaviours are critical metrics for retailers. Customers are sensitive to price differentiation when they want to buy a product. Retail analytics helps you to monitor the impact of your promotions and increase the efficiency of your marketing strategy by using these data. You also can evaluate the effectiveness of your shop, such as advertising areas, action areas. You can detect which of your showcase is more attractive to customers. Furthermore, analyzing customer quantity and spent time in the department, marketing strategies can be optimized.
You can also make in-store comparisons with the opportunities provided by retail analytics. As a result of the comparisons you make within the store, and between the store departments, you can determine the most efficient area and assess your marketing strategy accordingly. You will also see that sales will increase when you determine your marketing according to the data.
In stores, staff quantity and staff qualifications are an essential factor that helps to get customer satisfaction. By retail analytics, you can detect busy areas and rush hours so you can relocate your staff according to this data. By this, your customers always have a pleasant experience in your store. Also, qualified staff can guide the customer about the product in the right way. It increases the possibility of sales. Retail analytics helps to track where personals spend their time, how many customers they interact with, how long do the interaction, and how many of them buy the product.
To provide a pleasant shopping experience to customer, staff management is critical.
Welcoming customers and providing accurate and sufficient information about the product increases customer satisfaction. Increased customer satisfaction will also increase purchasing activities. When you provide personnel management with data, you will see that your store success and sales will increase.
Checkout Line Optimization
The waiting period on the checkout lines is a problem for the shoppers. Waiting in the queues of the store causes the potential sale to lose as well as damage the company’s reputation. It causes the store to fall back in the next shopping preferences of customers. With the help of retail analytics, waiting times, and checkout densities are analyzed, staff managers are instantly informed in case of a crowd intensity. Different types of waiting lines can be tried in the store and see which one is more efficient. Customer behaviours can be examined to decide campaigns at products sold around the checkout area.
Furthermore, the long queues formed in the checkout area are a significant obstacle to the maintenance of social distance. You can make your customers feel safe by preventing lines from forming in the checkout area and ensuring the social distance in the queues formed.
With the checkout queue optimization provided by retail analytics, your customer satisfaction will increase, and your sales will increase.
Briefly, retail analytics provides a lot of features and advantages to retail stores; thus, retailers should use in-store analytics to increase store profitability.
Did you check our retail analytics solution? You can start using Udentify that analyzes the customers’ behaviors at the brick and mortar shops. Udentify provides local conversion rate, head counting, heat maps, and order analysis. Thanks to the image processing technology, it can follow the customers anonymously, with which it gives meaning to the data that is gathered from the tracking by converting them to statistical models. It enables company managers to take data-oriented decisions by its management interface.